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Pokka Marketing Communication Campaign Project
Together with a team of creative individuals, we have proposed a marketing campaign that utilizes a mix of online and offline marketing strategies, where we aimed to communicate our brand to young consumers of Singapore aged between 13-25 years old.
Online Strategies:
For our online strategies, we proposed using social media channels Tiktok and Instagram and using video trailers to communicate our product and brand to the target audience.
The following images were then designed and was used in the team's story board for the aforementioned videos.
Offline Strategies
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For our offline strategies, we proposed the use of posters in high foot traffic areas (namely, bus stops and train stations) as well as shops where people will most likely purchase our product.
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Main poster and visual used for our offline campaign
These images were designed as mockups in the proposal of the marketing communications plan.
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